Side-by side comparison of traditional eye tracking, compared with the predictive eye tracking output of

AI-based eyetracking

Meet Our platform uses AI to predict the outcome of your eye tracking research study, meaning human participants are no longer needed.

This drastically reduces the time it takes to set up your study and generate results. Even better: It makes result delivery almost instant!

Predicting attention has never been easier, nor faster.

Don't believe us?

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For images and video

No matter what visual you throw at our platform, we will create an accurate attention prediction for you. This applies to both images and video!

Element or object attention

Want to go further then a heatmap? No problem. 

Using our Area Of Interest feature you can predict attention for one or multiple objects or elements within your visual to predict exactly how much attention it would get. 

Time to find out exactly how much attention your discount box, CTA or call-out receives!

Example advertisement with predictive eye tracking area of interest values overlayed Example advertisement with predictive eye tracking heatmap and area of interest values overlayed
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Example heatmap output of the New York Times home page, created with predictive eye tracking tool

Endless applications

What if you were able to identify which of your brochure or ad designs would work best? Or if you could test your out of home campaign in context without having to go live?

What about being able to predict how well your product packaging would work on a shelf? Or having the option to test your UX/UI changes without pushing it to beta users?

Predictive eye tracking makes all these challenges quick and simple. Want to see more?

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Accurate and scientifically valid

Being part of Alpha.One, we take great pride in our scientific background and validation. Everything we do, we base on solid scientific research. Our platform is no exception.

The technology used in our platform is based on solid computer vision research and results in an accuracy of 95% compared to traditional eye-tracking, according to the MIT benchmark.

Example of a predictive eye tracking heatmap overlayed on a Heinken advertisement
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Book a free live demo

Still have questions or want to see our predictive eye tracking platform in action with the assistance of one of our specialists?

Sounds like it's time to book a session with one of our experts. Simply select a date and timeslot that suits you on the left and we'll be talking in a giffy!