A picture says more than a thousand words, so how much would a 10 second video contain?
Video is a powerful tool to communicate a message, it can contain sound, text and moving images, perfect for telling a story and engaging a viewer. Therefore we decided to make a quick guide on how to create a better online video advertisement with 6 easy steps.
Some might say that by showing the brand at the start, the viewers will know that they are watching an advertisement, however, we believe that viewers will already know that they are watching an advertisement in the first place based on the context. Moreover, if we take neuro principles about memory into account, it makes sense to show the brand early, more on this in the next step.
So for the purpose of brand building, all advertising efforts need to be consistent. Sometimes there is a noticeable difference in the message between different types of ads from the same brand. It means the message is not consistent and the brain will not recognize it as the same brand. And thus those crucial associative memory networks will not be built.
By ad testing based on neuromarketing principles and data, we can get a grasp of the potential of an advertisement before it will be released so improvements can be made beforehand. Be one of the first people to know when the platform goes live, pre-register and get early access.
There you have it. Six ways of making a better online video ad. Liked this list? You might also like our article about how to test and improve other online promotions, such as social media ads or display ads .