Have you ever wondered if your online display ad will be effective, or which version of the ad will perform best? Pre-testing your display ad can provide some of those answers, especially with some extra tools we've created to make testing even better, so let's get started.
2. Add your design to the template
Find the 'paste your image here' layer and paste your design. Make sure your design is the correct size for the template you have chosen. If your design does not match the size, Figma will automatically center crop your design. Check if your design matches the dimensions of the template, in this case it would be 970x250.
3. Run the expoze.io Figma plugin
Run the expoze.io Figma plugin. Log in using your credentials and then select a workspace. Once done, select the desired frame and click ‘create heatmap’. Tip: any heatmap created via the plugin will be located in the workspace you selected earlier.
4. Analyze your heatmap
Is your display ad glowing red, which means it's getting a lot of attention? Good job! If not, you can try tweaking the design and running the test again. Always compare different variations to see which is most effective.
Pro tip: for a more detailed analysis, head over to our web app to use the ‘area of interest’ feature. It provides an accurate percentage of attention for each area of the template.