From kids’ favorite toys in the past to adults’ trendy looks today - Mattel’s Barbie has done it again. Their target audience is bigger than ever, and today we will explore how they pulled this off and how you could do the same.
Barbie has become one of the biggest hypes of 2023 which painted the world pink, literally. If you haven’t noticed it yet, maybe you are the one trapped in a plastic toy box. Barbie’s marketing team left no stone unturned and that is why they have earned $1 billion at the Worldwide Box Office with an opening of $356 million over its first weekend.
The movie nailed it with its storyline, humor, and thoughtful message on feminism for it to become a blockbuster, but for it to have this massive reach all over the world, its marketing team did an exceptional job at grabbing peoples’ attention.
The more attention you can grab, the more people will look at you. It’s a simple logic yet hard to deliver. Barbie nailed this attention aspect and you can too if you have certain tools in your pocket that I will mention shortly.
For you to be able to nail brand recognition like Barbie, Junbi.ai is an amazing tool that gives you a score on brand recognition in your YouTube advertisements. The insight it provides can help in making your brand more memorable in your customers’ minds.
Takeaway: Be consistent with displaying your brand and its theme. Junbi.ai is a great tool for getting this insight.
Imagine, if these posters were made all wrong, with the attention-grabbing material not positioned at the right spots? Would this marketing strategy have succeeded then?
Displaying all necessary information on a poster is a straightforward job but how to be sure that it is stopping people from scrolling through. This is where another amazing AI platform comes in called expoze.io. Here you can upload your content’s image or video and see through a heatmap where your audience’s attention goes first. You can also test how much attention different elements in your posters are getting.
Take the above image as an example. The poster on the left is the AI-generated Barbie poster and the one on the right is a poster by Star Trek. We ran the attention heatmap on these through expose.io to see which one would catch more eyes. As you can see, the name of the movie “Barbie” got a 37.2% attention score compared to the other poster “The Voyage Home, Star Trek IV” which only received 6.2% attention. If the name of the movie itself is attracting less attention, it would be difficult to recall which movie the poster represented.
Making a poster is not enough to make it go viral but scientifically seeing what are the attention areas and validating if your main message is being seen first is the real deal.
Takeaway: Merge AI with your creativity to reach wider audiences. Measure how much attention your content would get with expoze.io to reach the top of your game.
With this intense visibility of seeing Barbie theme in every product that you buy, who would want to miss watching this movie?
Takeaway: Out of sight is out of mind. To be consistently visible, collaboration is a great way to have a lasting impact.