Best AI tools for content creation

Nandini Agarwal

Nandini Agarwal

Marketing Intern

Picture this: You're sitting in front of your computer, determined to craft the perfect blog post or social media update. The cursor blinks, taunting you as you struggle to find the right words. Frustration creeps in, and you find yourself battling the all-too-familiar foe: writer's block. We've all been there, haven't we? The struggle to generate engaging content that captivates your audience and resonates with your message can be a real uphill battle.

Content marketing is a diverse job—from coming up with SEO-friendly topics to thinking from your target audience's perspective, drafting the content, and proofreading it, this can be an exhausting process. On top of that, performing better and faster than your competitors is always a priority. How does one keep up with this? It’s simple! Work smart, not hard. Leverage Artificial intelligence’s (AI) capabilities and mix them with your experience and creativity. 

AI has the advantage of speed; it is faster than humans and can take on many tasks without getting tired. It’s next to impossible for a human to scan massive amounts of data in minutes, but AI can do that, which allows us to draft diverse content and understand what our customers want. 

It is okay to be skeptical and to have certain questions in your mind, like, “Will the content be of good quality?”, “Am I going to diminish my content skills if I use AI?” and “Will it draft the content matching my tone and style?”. The truth is, it highly depends on how you use these tools. The prompts you give and the results you select will influence the content. One does not have to solely rely on AI; one can use it as a sidekick to work efficiently. 

This article is for you if you're seeking an AI content development solution that checks all the right boxes for you and can increase content creation speeds and efficiency without sacrificing quality.

Why you need to start using AI-powered tools as a content creator

AI has been trending, and with numerous options available, it is difficult to understand what exactly we can get done with the help of AI. So, what are the areas in which AI tools can be a big help?

  • Enhanced Efficiency and Productivity: AI-powered tools automate time-consuming tasks like data analysis, research, and even content generation. This frees up your time to focus on more strategic and creative aspects of content creation.

  • Consistent Quality: AI tools maintain a consistent level of quality throughout your content, reducing the likelihood of errors, grammatical mistakes, and inconsistencies that can affect the credibility of your work.

  • Data-Driven Insights: AI tools can analyze vast amounts of data to provide insights into audience behavior, preferences, and trends. These insights guide your content strategy, helping you create more relevant and engaging content.

  • Faster Research: AI tools can quickly sift through vast datasets to find relevant information, saving you hours of research time and ensuring you have accurate and up-to-date data to inform your content.

  • Content Optimization: AI can suggest improvements to your content by analyzing SEO factors, readability, and engagement metrics. This optimization leads to content that performs better in search results and resonates with your audience.

  • Personalization at Scale: AI tools can help you tailor your content to individual audience segments, making your messaging more relevant and increasing audience engagement.

  • Creative Assistance: AI-powered tools like chatbots and writing assistants offer suggestions and creative prompts, sparking new ideas and helping you overcome writer's block.

  • Multimedia Generation: Some AI tools can create visuals, videos, and audio content, diversifying your content strategy and enhancing user engagement.

  • Adaptation to Trends: AI tools can identify emerging trends and changes in the online landscape, allowing you to adapt your content strategy proactively.

  • Time Savings: By automating repetitive tasks, AI tools allow you to create more content in less time, helping you meet tight deadlines and maintain a consistent publishing schedule.

  • Language and Translation: AI-powered language tools can assist in translation, making your content accessible to a global audience and expanding your reach.

  • Improved Collaboration: AI-powered collaboration tools help streamline feedback and editing processes, allowing teams to work together more seamlessly.

Incorporating AI-powered tools into your content creation process empowers you to work smarter, produce higher-quality content, and stay ahead in the competitive world of digital content creation.

Top AI content creation tools

Finally, after you have evaluated why you want to use AI and what to look out for before choosing the right tool, it’s time to select the tool. To have structure and avoid confusion, start by defining your needs. Identify your specific content creation needs. Are you looking to generate blog posts, social media content, video scripts, or something else? Clarify your goals and the type of content you want the AI to assist with.

Once that has been done, you can choose from the list below which AI fits your requirements. To make things easy, we have grouped the AI tools according to their functions.
AI Tools for Content Generation and Writing:
1. Copysmith:

What it does:  Copysmith is an AI writing assistant that helps generate various types of content, including eCommerce copy, blog posts, social media content, and more. It offers templates and options for generating engaging text.

Benefit: Copysmith streamlines content creation, saving time and effort. It's useful for businesses looking to produce persuasive and effective copy for different marketing purposes.

Pricing: Offers a free plan with paid plans starting at $49/month.

How to use: Input your requirements and provide context to the AI. Copysmith will generate content based on the provided input.

Examples: Product descriptions, blog posts, ad copy, social media captions

2. Grammarly:

What it does: Grammarly is an AI-powered writing app that offers real-time proofreading, grammar and spelling checks, vocabulary enhancement suggestions, and plagiarism detection.

Benefit: Grammarly helps writers improve the quality and correctness of their content, ensuring it's error-free and well-written.

Pricing: Offers a free version with premium plans starting at $12/month.

How to use: Install Grammarly as a browser extension or use it within compatible applications. It provides suggestions and corrections as you write.

Examples: Emails, articles, essays, reports

3. Wordtune:

What it does: Wordtune is an AI writing software that helps improve text clarity and effectiveness. It offers sentence rewriting, tone checking, and rephrasing to enhance the overall quality of content.

Benefit: Wordtune helps users refine their writing style and create more compelling and clear content.

Pricing: Offers a free version with premium plans starting at $24.99/month.

How to use: Paste your text into Wordtune, and it will provide suggestions for improving sentences and enhancing tone.

Examples: Social media posts, marketing emails, blog articles

4. Jasper AI:

What it does: Jasper AI offers AI-generated content for various types, including blog posts, Instagram captions, video scripts, and more. It provides writing templates and workflows.

Benefit: Jasper AI simplifies content creation by providing ready-to-use templates and generating content for different purposes.

Pricing: Offers a 7-day free trial with plans starting at $49/month.

How to use: Choose a template, input your requirements, and Jasper AI will generate content based on your input.

Examples: Blog posts, social media captions, video scripts

5. Writesonic:

What it does: Writesonic uses GPT-3 technology to automate content writing. It offers templates and use cases for generating various types of content in different styles and tones.

Benefit: Writesonic helps writers generate creative and high-quality content quickly, catering to different writing needs.

Pricing: Offers a free plan for a month, with premium plans starting at $20/month.

How to use: Choose a template, input your content requirements, and Writesonic will generate text based on the selected style.

Examples: Blog posts, social media posts, email subject lines

AI Tools for Multimedia Generation:


What it does: is a video generation platform using AI to create videos without extensive resources. It generates videos with customizable templates and multilingual support.

Benefit: simplifies video creation, making it accessible for content creators and marketers without advanced video editing skills.

Pricing: Offers plans starting at $28/month.

How to use: Input the script or text prompts, choose a template, select voice and language options, and will generate a video.

Examples: Explainer videos, product demos, and video ads.

7. ChatGPT:

What it does: ChatGPT is a versatile AI tool known for generating captions and long-form posts. It's useful for a range of tasks, including generating text or code snippets.

Benefit: ChatGPT helps in creating written content and offers a conversational interface for generating text in various styles.

Pricing: Offers a free plan. For the premium features, you only pay for what you use.

How to use: Input prompts or questions to ChatGPT, and it will provide responses or text based on the input.

Examples: Blog articles, social media captions, and chatbot interactions.

8. Murf:

What it does: Murf is an AI voice generator tool that produces personalized voiceovers for short videos, podcasts, and more. It offers a variety of voices and languages.

Benefit: Murf makes it easy to add voiceovers to video content without the need for professional recording equipment or voice talent.

Pricing: Offers a free plan with premium plans starting at $29/month.

How to use: Input the text you want to turn into a voiceover, select voice preferences, and Murf will generate the audio.

Examples: Video narrations, podcast introductions, voiceovers for presentations

AI Tools for Copywriting and Marketing:


What it does: It uses the eye tracking technology embedded in it to produce attention heatmaps. You can predict attention for one or multiple objects or elements within your visual to predict exactly how much attention your content will get.

Benefit: You require no human participants to have scientific results on how much attention your content will grab. It gives the results in minutes, and this AI can help ensure that your content does not go unnoticed.  

Pricing: It offers a freemium plan where you can test five images for free. Their core plan starts at $21.80, and you can test up to 50 images to predict attention.

How to use: You log in to your account and create a new workspace. You will then have to upload your media and create a heatmap according to your requirements. You also have the option to choose an area of interest to see how much attention that particular element would receive. It will generate the results in percentages. and you can compare several different media to see which receives the most attention.

Examples: Brochures, ad designs, product packaging, UX/UI designs, etc. 

10. Anyword:

What it does: Anyword is an AI copywriting assistant for generating conversion-focused content using various copywriting frameworks.

Benefit: Anyword helps create engaging and persuasive copy for marketing campaigns, improving conversion rates.

Pricing: Offers plans starting at $49/month.

How to use: Input your content requirements, select a framework, and Anyword will generate copy based on the selected style.

Examples: Ad headlines, product descriptions, email subject lines

11. Acrolinx:

What it does: Acrolinx acts as a brand watchdog by analyzing content to ensure alignment with a company's brand guidelines. It helps maintain consistency in tone, grammar, and language across all content.

Benefit: Acrolinx ensures brand identity and voice consistency, making sure all content adheres to established guidelines.

Pricing: Custom pricing based on needs.

How to use: Integrate Acrolinx into your content creation workflow to review and optimize content for brand alignment.

Examples: Marketing materials, website content, and product documentation.


What it does: generates content using AI and the experience of professional writers. It offers AI-generated copy for various campaigns and content needs.

Benefit: combines AI with human expertise to produce high-quality, engaging, and effective marketing copy.

Pricing: Starts at $35/month.

How to use: Input your content requirements and choose a style, and will generate content that aligns with your needs.

Examples: Social media posts, ad copy, and product descriptions.


Now that you have in-depth knowledge about how to use and choose your preferred AI, it’s time to start exploring. Trial and error is the way to go, so start testing the best AI options that have been mentioned in this article and choose the ones that fit your needs. Enhance your creativity and increase work efficiency by joining hands with AI.

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