Neuromarketing sounds like a daunting subject on the surface. However, in this blog, we will break down the topic of neuromarketing in easy steps that will demonstrate the basics principles and how they could add value to your organization. We will do this with the help of one of the founding fathers of neuromarketing: prof. dr. Ale Smidts from Rotterdam school of management of the Erasmus university.
fMRI provides a good insight into which particular brain area is activated, achieved through measuring the blood flow. However, the measurement frequency is lower than EEG. It can only take measures every 2 seconds, which makes it less suitable for dynamic content analysis.
The exact campaign is still active and effective nowadays. This year, a new installment was released; it racked up over 70 million views on YouTube. A case study on this campaign shows just how monumental the impact has been. It presents the incredible potential of a social endorsement campaign.
Vendors who have this combination can deliver quality. A good example is Alpha.One, a neuroscientific research firm that offers optimization tools like EEG, fMRI, and eye tracking. It checks all the boxes, employing experienced neuroscientists with knowledgeable marketing individuals.