Image: a YouTube short from our platform expoze.io, check out more YouTub shorts from us here.
3 Quick tips
But how do you stand out from thousands of others that are also looking to increase their TikTok views? We've got some tips on how to create effective content for not just TikTok but all carousel video platforms. It will help you stand out from the crowd and drive results.1. Find your niche
There are many ways to use these platforms for your brand, but one of them is finding a niche topic that will make you unique. This will help you build a dedicated audience that is interested in the specific type of content you create.
Successful companies have used this strategy to share information about their industry and trends, but not directly pushing their own products in an intrusive manner leading to significantly higher TikTok views. It builds authority and trust with their audience and once you do recommend your product, the audience is more inclined to consider your recommendation based upon the trust and authority.
As an expert in your industry you’ll have a lot of interesting information or stories from your niche which can be highly entertaining to outsiders.
It’s important to find your niche so that you can be the person to the public that introduces and teaches everything cool about that niche. For example, if you sell makeup products, create different tutorials and insights on how to apply makeup. Someone who did this with great success is Nikkie Tutorials
, she built her brand around makeup tutorials while also selling her own makeup products
. 2. Create a hook
People have a limited amount of time to watch videos before they get distracted or click away, you can read all about our attention span in one of our previous blogs
. So if you don't grab attention quickly, your video will be lost in the stream of content. The first few seconds of your video need to engage viewers
. It should be interesting enough for them to continue watching it until the end.
Grabbing the attention takes a little bit of creativity. Create a hook by leaving viewers in suspense so they have to finish the video to get the answer, or share interesting information/stories of your industry or product you as an expert would only know. For example, if you are selling sneakers, show the design process that highlights how much thought went into making them.
Support your hook with eye-catching visuals and music— but don't overdo it. You want your viewers to focus on what you're doing or saying, not the background music or special effects. Use them sparingly and only if they're relevant. Also, add captions
to your video so that people who can’t hear what you are saying can still watch it and understand what’s going on in terms.3. Trending topics & hashtags
All platforms allow users to search for trending topics so they can see what's popular at the moment. This means that you can use these topics to promote your brand because they will be shown in the results when someone searches for them. If you want to use this method, then make sure your content is relating and adding value to that specific trending topic.
One way to relate content to a trending topic is to identify the key themes or issues that are associated with the trend and then finding ways to incorporate those themes into your content/niche
. This could involve creating new content that directly addresses the trend, or it could involve finding ways to tie existing content to the trend in a relevant and meaningful way.
The second way is by using hashtags on posts so people can find them more easily. You should post your video under hashtags related to what it's about so if someone searches for something similar then they will find it automatically when browsing through, very similar to other social media like twitter.
If you're a huge fan of Instagram reels, YouTube shorts and TikTok like we are, and can't wait to start using it for your marketing strategy, keep in mind the key points covered above. Having a niche gives you credibility by demonstrating experience in your field. Using hooks will make people crave more information about whatever you're sharing. And focusing on trending topics will help you leverage the current world events to improve your performance.
If you want to try and use these platforms to promote your brand and get more views, these tips will help you appeal your content to a broader audience. So get out there, find new niches and trends, and get posting!