Blog

Expand your AI, marketing and advertising knowledge with detailed guides and resources.

Marketing

New York times square with big advertisement billboards
Marketing
What Is Attention Marketing?

Master attention marketing for success. Learn to leverage it in marketing with real-time examples.

Nandini Agarwal
Nandini Agarwal
Mar 26, 2024
A person holding thee emojee faces in their hand. The faces being sad, happy and neutral.
Marketing
Affect Heuristic in Your Ads: How Buyers Make Decisions Based On Emotions

Are emotions crucial in ads? Discover how big brands leverage emotions to make history in advertising. Learn about affect heuristic and its practical uses.

Nandini Agarwal
Nandini Agarwal
Mar 19, 2024
A girl on a yellow background looking confused
Marketing
Why Your Ad Isn't Receiving Enough Attention; Our Chat with Klaas Weima

Learn from Klaas Weima, best-selling author on why it's becoming harder to get our audience's attention. And six key attention triggers for your next ad.

Daan van der Wiele
Daan van der Wiele
Feb 28, 2024

Retail

product packaging undergoing attention prediction
Retail
How To Avoid A Spectacular Packaging Redesign Failure

Learn from the story of the famous juice brand Tropicana and their critical mistake in package design. The mistakes could have been avoided.

Daan van der Wiele
Daan van der Wiele
Feb 27, 2024

Conversion Optimization

Alternative options listed, with 3 sign boards displaying Option 1, option 2 and option 3
Conversion Optimization
Top 6 Google Optimize Alternatives in 2023

Discover the top 6 alternatives to Google Optimize, as the popular platform is canceled. Learn which options improve conversion & user experience.

Damian Pandolfo
Damian Pandolfo
Feb 27, 2024
Many CRO icons displayed on screen with a man clicking on the term CRO
Conversion Optimization
The Top 8 Best CRO Tools in 2023

Curious about what the best CRO tools are in 2023? expoze.io has them listed for you!

Damian Pandolfo
Damian Pandolfo
Feb 27, 2024
A woman looking at her laptop all happy
Conversion Optimization
How To Skyrocket Attention & Conversions By Erasing Friction

Friction causes 80% of shopping cart abandonment. Learn how to reduce friction now to optimize customer experience and take your business to the next level

Damian Pandolfo
Damian Pandolfo
Feb 26, 2024

Design

A girl doing a podcast with her laptop open in front of her
Design
Top 8 Podcasts any UX designer should listen to in 2023

Our pick of the top 8 podcasts any UX designer should listen to in 2022.

Damian Pandolfo
Damian Pandolfo
Feb 28, 2024
A laptop that show A/B testing through an attention prediction platform
Design
This Is How We Improved Our Website With A/b Testing

Find out how we doubled and sometimes even tripled our homepage click-through rates with help from our AI-based eye-tracking platform.

Daan van der Wiele
Daan van der Wiele
Feb 27, 2024
There are two different websites undergoing A/B test and being compared for attention
Design
How to Create and Run an A/B Test on Your Website

If you want to optimize your website, you need to start running A/B tests. Follow these 5 simple steps to ensure you get the most out of your A/B tests!

Damian Pandolfo
Damian Pandolfo
Feb 27, 2024

News & Product Updates

An image of the alpha.one logo with the expoze.io, junbi.ai and API product icons
News & Product Updates
Alpha.One Company Update

In a strategic move to streamline its brand identity and elevate its commitment to innovation, Alpha.One proudly announces the unification of its brands.

Daan van der Wiele
Daan van der Wiele
Mar 19, 2024
Image of audience with a purple hue. The text is placed in the middle of the image which says "See you in Toronto!"
News & Product Updates
Junbi.ai Is Going To Collision 2023!

Junbi will be attending Collision 2023! Come say hi at booth G113 on Tuesday 27th June to learn all about Junbi and our upcoming features.

Damian Pandolfo
Damian Pandolfo
Mar 15, 2024

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