At expoze.io we have been looking for ways to introduce our visual attention prediction platform to new audiences. One of the potential methods we have found and are investigating is to publish our platform on Product Hunt. But what exactly is Product Hunt?

What is Product Hunt?

Product Hunt is a website and community-driven platform where users can discover new products, give feedback and connect with product creators. It was founded in 2013 by Ryan Hoover as an email list for people to discover new products on a daily basis. It's typically used by entrepreneurs, investors, creators and beta testers to discover new products and is often used as a way for new startups to gain visibility for their products.


Fun Fact: The platform sometimes uses a cat as its logo, which was created by a community member. Founder Ryan Hoover called it ridiculous and silly, but somehow loved it, so he started using it.

How Product Hunt works

Users can submit their products, which are then organized into categories such as technology, books, games and more. Each day, the top products are featured on the home page, and users can also browse products by category or search for specific products. Users can also upvote and comment on products, which can help raise a product's profile and get feedback from the community.


Product Hunt has become a popular way for startups to launch their products, as being featured on the homepage can lead to a significant increase in traffic and interest in a product. It also helps startups get validation, feedback and early users/customers.


Some popular categories of products on Product Hunt include:

• Productivity tools: These can include apps and software that help users organize their tasks, schedule, and workflow.
• Developer tools: These can include software development kits (SDKs), libraries, and other resources that help developers build and improve their products.
• Design and prototyping tools: These can include tools for creating wireframes, mockups, and other design elements.
• Social media tools: These can include apps and services that help users manage their social media accounts and grow their online presence.
• Business tools: These can include software and services that help businesses manage tasks such as marketing, customer relationship management, and accounting.
• Finance Tools: These can include tools and services to manage personal finance, budgeting, and investments.
  

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Should you use product hunt?

As a creator/developer, it depends on your goals and the stage of your product. We are currently evaluating launching our expoze.io platform on Product Hunt with the goal of introducing it to a broader audience. If you're launching a relatively new product and want to gain visibility and feedback from a community of early adopters, Product Hunt can be a great platform to use. It can also be a great way to validate your product and attract early customers.


However, if you're not launching a new and innovative product, or you're not looking to gain visibility or feedback, then Product Hunt may not be the best platform for you. It's worth noting that Product Hunt can be a crowded space, with many products submitted every day, so it can be difficult to get your product noticed unless it's truly unique or solves a problem very well.


It's also worth noting that submitting to Product Hunt can require a significant time investment, as you'll need to create a compelling product listing and engage with the community to get feedback and visibility for a successful launch.

For regular users, it can also be a great way to discover new and innovative products that you may not have found otherwise, the platform allows you to keep up to date with the latest trends in technology. It is a community driven platform, so the most interesting and useful products will rise to the top, so if you are someone who likes to keep up to date with the latest technology or are interested in finding new apps, websites and other digital products to use, then browsing Product Hunt could be a good use of your time.


Overall, Product Hunt can be a great platform for both creators and users/consumers. Especially for creators who are launching a new product and want to gain visibility and feedback from a community of early adopters, but it may not be the best fit for everyone. It's important to understand your goals and the stage of your product, and weigh that against the time and resources you're willing to invest, to decide whether or not it makes sense to use Product Hunt.


Numerous successful platforms you probably have heard of have used Product Hunt as a stepping stone to success. Such notable successful launches on Product Hunt include:


Slack: A team communication tool that was launched in 2013 and quickly gained popularity. It has since become one of the most popular collaboration tools in the market. We at expoze.io use it too!

Stripe: A payment processing platform that was launched in 2011. Stripe has since become one of the most popular payment platforms for online businesses.

Grammarly: A grammar checking tool that was launched in 2014. Grammarly has since become one of the most popular writing tools on the market.

Zoom: A video conferencing tool that was launched in 2013. Zoom has since become one of the most popular video conferencing tools in the market, particularly during the COVID-19 pandemic as more people worked remotely.

Notion: A note-taking and organization tool that was launched in 2013. Notion has since become one of the most popular productivity tools on the market, we recently started using it too!

Robinhood: Robinhood is a highly popular stock trading app that allows users to buy and sell stocks and other securities with no commission fees.

Conclusion

So if you're not already using Product Hunt, we strongly recommend that you check it out. For people interested in the latest and greatest, it will prevent you from missing out on new things that could potentially improve your workflow and results.  For creators, it will help you find new audiences for your product and gather useful feedback. So what are you waiting for, start browsing and upvoting today!

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